brand consciousness

brand consciousness
марк. осознание марки* (степень осведомленности потребителя о марке товара; предполагает, что потребитель может рационально объяснить, что представляет собой товар данной марки и почему он склонен или не склонен приобретать его)
* * *
степень осведомленности потребителя об определенной марке товара

Англо-русский экономический словарь.

Смотреть что такое "brand consciousness" в других словарях:

  • Brand Blanshard — Percy Brand Blanshard (August 27, 1892 ndash;November 19, 1987) was an American philosopher known primarily for his defense of reason. A powerful polemicist, by all accounts he comported himself with courtesy and grace in philosophical… …   Wikipedia

  • Brand community — A brand community is a community formed on the basis of attachment to a product or marque. Recent developments in marketing and in research in consumer behavior result in stressing the connection between brand, individual identity and culture.… …   Wikipedia

  • brand awareness — / brænd əˌweənəs/ noun consciousness by the public of a brand’s existence and qualities ● How can you talk about brand awareness when most people don’t even know what the product is supposed to do? ● Our sales staff must work harder to increase… …   Marketing dictionary in english

  • Stewart Brand — (born December 14, 1938 in Rockford, Illinois) is an author, editor, and creator of The Whole Earth Catalog and CoEvolution Quarterly . Brand is best known for the Whole Earth Catalog (a compendium of tools, texts and information). The Catalog… …   Wikipedia

  • One for All (Brand Nubian album) — One For All Studio album by Brand Nubian Released December 4, 1990 Recorded 1989 1990 …   Wikipedia

  • Dollar Brand — Abdullah Ibrahim Abdullah Ibrahim (* 9. Oktober 1934 in Kapstadt als Adolph Johannes Brand) ist ein südafrikanischer Pianist und Komponist. Abdullah Ibrahim gilt als Protagonist des Modern Creative Stils in der Jazzmusik. Bevor er den aktuellen… …   Deutsch Wikipedia

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Hippie — For the British TV show, see Hippies (TV series). For the Harlem album, see Hippies (album). Hippie giving a peace sign, Los Angeles, 1969 The hippie subculture was originally a youth movement that arose in the United States during the mid 1960s… …   Wikipedia

  • Radhanath Swami — See also: Radhanath Radhanath Swami Religion Gaudiya Vaishnavism, Hinduism Other name(s) …   Wikipedia

  • Novel — For other uses, see Novel (disambiguation). Not to be confused with Novell. New novels in a Oldenburg bookshop, February 2009 …   Wikipedia

  • Hare Krishna in popular culture — Contributions to popular culture involving direct reference to the Hare Krishna mantra, or the Hare Krishna movement include the following: In music Beatles influenceAfter coming in contact with the Hare Krishnas in 1969, several of the Beatles… …   Wikipedia


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